n South African Food Review - All in good health : editor's forum

Volume 39, Issue 4
  • ISSN : 0379-6000



The new buzzword in the beverage industry is functional. But, just what does this mean? According to Euromonitor, all soft drinks are beneficial because they help the body to work - water, for example, is one of the most essential elements to survival and health. However, more and more 'health drinks' are being introduced that contain added ingredients and claim to offer health benefits over and above their usual nutritional values and these are roughly defined as 'functional'.

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