n South African Food Review - A world first for SA's wine : beverage review

Volume 39, Issue 6
  • ISSN : 0379-6000



Packaging is more than just a vessel to hold, store or transport a beverage. Today, it's an important tool in the marketing mix. The savvy marketer is using this opportunity to communicate critical brand information, differentiate their product over that of their competitors, entice consumers and ultimately (if used correctly), increase product sales.

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