n South African Food Review - How many consumers actually read labels? : packaging review
|Article Title||How many consumers actually read labels? : packaging review|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Jan 2013|
Recently, media reports have expressed 'shock horror' at the sizable number of consumers willing to admit that they ignore labels. A survey by research giant, Canadean, reported that 21 per cent of shoppers 'rarely' or 'never' read the ingredients list.
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