n South African Food Review - The intricacies of going to market : functional food
|Article Title||The intricacies of going to market : functional food|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Oct 2013|
|Pages||28 - 30|
When marketing functional products, it's critical to define the consumer target; the most compelling benefits; their health and nutrition priorities; and their attitudes about diet and health.
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