n South African Food Review - Think before giving your packaging a KISS : packaging design
|Article Title||Think before giving your packaging a KISS : packaging design|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Aug 2013|
|Pages||58 - 61|
Package design is deceptively simple - yet many designers wrongfully approach this task as merely a matter of aesthetics. No thought is given to the fact that packaging has to succeed on many variables and stay within the confines of the law.
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