n South African Food Review - Creating packaging that sells itself : promotional packaging
|Article Title||Creating packaging that sells itself : promotional packaging|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Sep 2013|
|Pages||66 - 68|
Packaging has to be protective, practical and informative. It also has to be emotive and have the insight and skill to quickly seduce the consumer into a relationship, especially during a special promotional campaign.
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