n South African Food Review - Drinking with an eye on health : functional drinks
|Article Title||Drinking with an eye on health : functional drinks|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Nov 2014|
|Pages||30 - 43|
Some industry players feel the functional drinks market has great opportunities in marketing and targeting older consumers. It can also capitalise on the need for convenience by appealing to the desire for a quick health boost.
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