n South African Food Review - Consumers have the power : editor's forum

Volume 41, Issue 3
  • ISSN : 0379-6000



Today's consumers are very demanding. They want a tasty product that's nutritional, value-for-money, easy and convenient to prepare and eat; is 100 per cent fit for consumption and packaged correctly; complies with regulations; doesn't contain additives, preservatives, synthetic colours or flavours; and should be low in calories - fats, sugars and salts - while retaining a wonderful mouthfeel. And that's just the start.

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