n South African Food Review - Untapped opportunities in SA : industry talk
|Article Title||Untapped opportunities in SA : industry talk|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Oct 2015|
Shawn Henning of BMi Research indicates that beverage manufacturers have historically focused on Gauteng, the Western Cape and KwaZulu-Natal because they're bigger, which means more consumers and greater sales opportunities. With this comes fierce competition and a continual fight for consumer loyalty in a market where disposable income is dwindling.
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