n South African Food Review - First impressions count : research & development
|Article Title||First impressions count : research & development|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||May 2015|
New product development (NPD) is no longer a luxury for companies in the FMCG markets. Consumers are more demanding and less loyal than they used to be. It is important that companies engage with and understand their consumers, as they seek to develop products or services that will stimulate sales.
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