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n South African Food Review - The trust game : editor's comment

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Abstract

A breach in food safety and quality always results in a crisis of confidence from the retailer and consumer. Taken a step further, it can lead to distrust of the entire quality assurance system and even the brand. A company's reputation rests on the safety and quality of all its products. As an industry insider once said, "The brandis ultimately held hostage to quality control."

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/content/im_safr/42/8/EJC174981
2015-08-01
2016-12-03
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