1887

n South African Food Review - The trust game : editor's comment

Volume 42, Issue 8
  • ISSN : 0379-6000
USD

 

Abstract

A breach in food safety and quality always results in a crisis of confidence from the retailer and consumer. Taken a step further, it can lead to distrust of the entire quality assurance system and even the brand. A company's reputation rests on the safety and quality of all its products. As an industry insider once said, "The brandis ultimately held hostage to quality control."

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/im_safr/42/8/EJC174981
2015-08-01
2017-01-24

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error