n South African Food Review - The trust game : editor's comment
|Article Title||The trust game : editor's comment|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Aug 2015|
A breach in food safety and quality always results in a crisis of confidence from the retailer and consumer. Taken a step further, it can lead to distrust of the entire quality assurance system and even the brand. A company's reputation rests on the safety and quality of all its products. As an industry insider once said, "The brandis ultimately held hostage to quality control."
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