n South African Food Review - The trust game : editor's comment

Volume 42, Issue 8
  • ISSN : 0379-6000



A breach in food safety and quality always results in a crisis of confidence from the retailer and consumer. Taken a step further, it can lead to distrust of the entire quality assurance system and even the brand. A company's reputation rests on the safety and quality of all its products. As an industry insider once said, "The brandis ultimately held hostage to quality control."

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