n South African Food Review - Developing products in a complex world : new product competition
|Article Title||Developing products in a complex world : new product competition|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Sep 2015|
The ability for new products to gain a foothold in the marketplace has been attributed to many factors. To make a concept work, food and beverage producers must address consumer wants and needs - gaining product acceptance in the process.
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