1887

n South African Food Review - Developing products in a complex world : new product competition

Volume 42, Issue 9
  • ISSN : 0379-6000
USD

 

Abstract

The ability for new products to gain a foothold in the marketplace has been attributed to many factors. To make a concept work, food and beverage producers must address consumer wants and needs - gaining product acceptance in the process.

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/content/im_safr/42/9/EJC176505
2015-09-01
2017-04-25

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