n South African Food Review - Focused strategy moves Crest forward : company focus

Volume 43, Issue 5
  • ISSN : 0379-6000



In operations 1952, the company has been successfully trading in South Africa for the past 64 years. It recently took the strategic decision to change its operating base from a regional focus to a business unit focus, across all regions. The new industry focus supports the business to meet and exceed expectations of quality service, competitive pricing and speed of supply. Crest services and supplies multiple industries through five business units, namely food, personal care, industrial, bulk, mining, water, and paints coatings and inks. It supplies ingredients to primarily the beverage, dairy, confectionery and food processing manufacturing categories. As a company, cross-selling and knowledge of all the divisions, diverse product ranges and processes are mandatory for requirements. This knowledge is definitely an innovation advantage for the company.

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