n South African Pharmaceutical and Cosmetic Review - CAMS appendix for ASA codes : HPA profile

Volume 37, Issue 11
  • ISSN : 0257-2028



Among the current initiatives undertaken by the HPA is the creation of an appendix to the Advertising Standards Authority (ASA) Code of Marketing, which is dedicated to CAMS. The lack, in the current code, of provisions specific to CAMS has caused confusion and frustration, and the association believes that it is essential to develop an industry-appropriate appendix.

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