n South African Pharmaceutical and Cosmetic Review - Coschem news : association news
|Article Title||Coschem news : association news|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Jan 2010|
The Society of Cosmetic Chemists (Coschem) does not only provide technical insight in to the industry, but also highlights the ins and outs of marketing to consumers in a post-recession period. Desirée Gullan from Gullan&Gullan advertising agency recently spoke to members of the society about how to make their brands stand out in a time where marketing trends and consumer behaviour is changing.
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