n South African Pharmaceutical and Cosmetic Review - Opting for nature : fragrances - news

Volume 37, Issue 6
  • ISSN : 0257-2028



In the day-to-day lives as well-informed consumers, they can no longer deny that 'natural' is enjoying a spectacular come-back. From food to face cream to clothing, the word 'natural' is making strong headway, while products deemed 'organic' have the wind in their sails. Consumers are returning to their beginnings. According to a recent survey, the market for natural and organic cosmetic products grew by almost 13% in Europe in 2009, despite the current world economic crisis. Consumers are not prepared to sacrifice wellbeing and beauty. They want authenticity, products that are healthy and safe, and that contain as few synthetic ingredients as possible.

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