n South African Pharmaceutical and Cosmetic Review - L'Oréal report reveals potential of male grooming market

Volume 37, Issue 8
  • ISSN : 0257-2028



The male cosmetics market in the UK is growing at double the rate of the women's category, according to AC Nielson data cited in L'Oréal's 2010 Men's Grooming Report. An online questionnaire conducted by L'Oréal UK last year revealed the changing perceptions of male grooming and its effect upon purchasing habits. L'Oréal claims that the 1 013 men surveyed constituted a nationally representative sample of the population, coming from different regions, social classes and age ranges.

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