n South African Pharmaceutical and Cosmetic Review - L'Oréal report reveals potential of male grooming market
|Article Title||L'Oréal report reveals potential of male grooming market|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Aug 2010|
The male cosmetics market in the UK is growing at double the rate of the women's category, according to AC Nielson data cited in L'Oréal's 2010 Men's Grooming Report. An online questionnaire conducted by L'Oréal UK last year revealed the changing perceptions of male grooming and its effect upon purchasing habits. L'Oréal claims that the 1 013 men surveyed constituted a nationally representative sample of the population, coming from different regions, social classes and age ranges.
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