n South African Pharmaceutical and Cosmetic Review - Manufacturing and marketing for men in Africa : Africa focus




African males are increasingly defining themselves by the brands and products they purchase, in terms of clothing, footwear, home design, automobiles, gadgets and technology. As the population of the continent explodes, the social structure, behaviour and attitudes of African life are likewise experiencing a sea-change. Nowhere is this more evident than in the shifting perceptions of what constitutes modern African male identity.


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