n South African Pharmaceutical and Cosmetic Review - Rimmel's in trouble with UK ASA : news and trends
|Article Title||Rimmel's in trouble with UK ASA : news and trends|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Jan 2011|
The UK's Advertising Standards Authority (ASA) has upheld a complaint that the adverts for the Rimmel mascara are misleading. The adverts claim that the dial-controlled mascara can achieve three different 'looks' by increasing lash volume with each setting, although lashes depicted in the adverts were supplemented with inserts.
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