1887

n South African Pharmaceutical and Cosmetic Review - Rimmel's in trouble with UK ASA : news and trends

Volume 38, Issue 1
  • ISSN : 0257-2028
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Abstract

The UK's Advertising Standards Authority (ASA) has upheld a complaint that the adverts for the Rimmel mascara are misleading. The adverts claim that the dial-controlled mascara can achieve three different 'looks' by increasing lash volume with each setting, although lashes depicted in the adverts were supplemented with inserts.

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/content/im_sapcr/38/1/EJC41370
2011-01-01
2017-08-16

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