n South African Pharmaceutical and Cosmetic Review - UK ASA bans Alberto Culver's TRESemmé hair care ads : hair care

Volume 38, Issue 10
  • ISSN : 0257-2028



The UK Advertising Standards Authority (ASA) has banned Alberto Culver's press and TV ads for the TRESemmé hair care products, deeming them to be misleading to the consumer. The ads claim to make hair ten-times stronger after just one use of TRESemmé Naturals shampoo and conditioner. Three complaints were made against the ads.

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