n South African Pharmaceutical and Cosmetic Review - Favourable future for SA fine fragrances : fragrances : news & trends




The South African fragrance market has seen a turnaround in comparison to previous years, during the height of the global economic downturn, explains market research company Euromonitor International. According to a recent report on this industry, published in July 2011, fragrances were hard hit by rising prices in 2009, due mainly to the unfavourable exchange rate. However, the reverse was true for 2010, with numerous new launches happening within the category. This has resulted in a stimulated consumer interest.


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