n South African Pharmaceutical and Cosmetic Review - Partnering for naturals : natural, organic & enviro

Volume 38, Issue 3
  • ISSN : 0257-2028



Since the rise of the 'green' revolution, consumers have sought 'chemically clean' products and where, in the past, they were mostly happy to purchase anything purporting to be 'natural', they are now becoming more savvy. Labels are meticulously read and the need has arisen for an international standard when it comes to certifying products and their ingredients as natural or organic. This market has boomed to the extent that the estimated market value of certified cosmetic products in Europe is €1 billion.

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