n South African Pharmaceutical and Cosmetic Review - Social media - much more than a pretty Facebook : marketing column news




Marketing in the 21st century, we all know, is not as simple as it used to be. With massive shifts in the consumption of traditional media, the maturation of a generation that were born with cellphones seemingly embedded in their hands and a post-recession consumer base that's far less trusting than before - how are marketers supposed to know where to begin? And when tech-jargon like 'Web 2.0', 'augmented reality' and 'f-commerce' are thrown into the mix, it's easy to get caught up in a whirlwind of social media hype.


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