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Skin brightening is one of the fastest-growing segments in the cosmetic industry. In Asia, skin lighteners and brighteners are widely used to make skin fairer. In Western countries, consumers use a vast array of products to diminish age spots, reduce excessive pigmentation and achieve an even skin tone. As a consequence, these markets are looking for increasingly efficient, fast-acting skin brighteners. At the same time, these actives must be absolutely safe for cosmetic use.
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