n South African Pharmaceutical and Cosmetic Review - Sleever creates packaging for Playboy fragrance : fragrances
|Article Title||Sleever creates packaging for Playboy fragrance : fragrances|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Jul 2011|
American brand Playboy has entrusted Coty with the worldwide launch of its perfume. For the international debut, Coty contracted the packaging out to Sleever International. The goal was to achieve an original packaging concept that would make a bold statement immediately.
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