n South African Pharmaceutical and Cosmetic Review - Metro versus retro : editor's forum

Volume 38, Issue 8
  • ISSN : 0257-2028



There's a new buzzword in the male grooming market. The new millennium saw the introduction of the term 'metrosexual' into our vocabulary. This is a man who takes care of himself and his appearance. He has no qualms about walking into a beauty salon and booking himself a manicure. For manufacturers, it meant the launch of new ranges dedicated exclusively to this market and every company from the smaller local manufacturers to multinational corporations jumped on board.

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