n South African Pharmaceutical and Cosmetic Review - Green is the new black : editorial




For a few years now, the 'green' trend has been growing, driven largely by an increase in smaller companies specialising in natural, organic or environmentally-friendly products. Whether these products are actually better for consumers or not has been under debate for ages and I think formulators have finally realised what marketing departments have been saying all along. It doesn't matter what the product does, what matters is what the consumer believes.


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