n South African Pharmaceutical and Cosmetic Review - Size does matter : labelling design
|Article Title||Size does matter : labelling design|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Mar 2012|
With the demands on information required on packaging today it is very difficult to keep a balance between what is needed and what is economical. Once the design and layout of a label has been confirmed, and all the relevant information is added to the label, it is time to see where costs can be saved based on the size of the label. This is actually a very simple exercise if you are talking to the right people or company. In January, we focused on the construction of the label as a way to save costs, this month we look at changing the size of the label.
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