n South African Pharmaceutical and Cosmetic Review - From informational through to experiential : packaging review
|Article Title||From informational through to experiential : packaging review|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Affiliations||1 Pyrotechnical Marketing|
|Publication Date||Jul 2012|
Over the last few years we have seen packaging gradually develop from primarily an informational tool, into the experiential instrument it has become in today's retail landscape.
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