n South African Pharmaceutical and Cosmetic Review - Starting with the shopper : POS packaging
|Article Title||Starting with the shopper : POS packaging|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Aug 2012|
|Pages||60 - 62|
Each year, Perception Research Services International (PRS) pre-tests several hundred new packaging systems, prior to their introduction to market.
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