n South African Pharmaceutical and Cosmetic Review - Global vision, local precision : company focus
|Article Title||Global vision, local precision : company focus|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Nov 2013|
|Pages||32 - 33|
As one of the top three cosmetics brands in South Africa, L'Oreal's approach to business is unique. Its take on ethnicity is distinctive, making the company successful in positioning cosmetics to meet the needs of local consumers.
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