1887

n South African Pharmaceutical and Cosmetic Review - Global vision, local precision : company focus

Volume 40, Issue 11
  • ISSN : 0257-2028
USD

 

Abstract

As one of the top three cosmetics brands in South Africa, L'Oreal's approach to business is unique. Its take on ethnicity is distinctive, making the company successful in positioning cosmetics to meet the needs of local consumers.

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/content/im_sapcr/40/11/EJC144615
2013-11-01
2017-03-24

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