n South African Pharmaceutical and Cosmetic Review - The preservation of wet wipes : household products

Volume 40, Issue 9
  • ISSN : 0257-2028



Moistened towelettes were introduced nearly 50 years ago. These simple cleaning aids have evolved and now boast a vast range of applications. In 2012 in North America, it was reported that the household wipes category reached more than 35 per cent of all wet wipe sales. It's clear to see that the wipes market is maturing and is branching out into other applications. New opportunities lie in wait for manufacturers.

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