n South African Pharmaceutical and Cosmetic Review - Adopting the multifunctional approach : household products

Volume 40, Issue 9
  • ISSN : 0257-2028



Hygiene is becoming a growing concern in South African households and public spaces, investigates the latest developments in this market segment. In the August 2013 country report released by Euromoni tor on home care in South Africa, the research firm highlighted that many consumers faced strong economic constraints during the review period, with unemployment rising and robust rises in food, electricity and housing costs. This particularly impacted low-income consumers, who account for the majority of the population in South Africa and resulted in many seeking to economise on household products.

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