n South African Pharmaceutical and Cosmetic Review - Rethinking ethnic care : ethnic care

Volume 40, Issue 9
  • ISSN : 0257-2028



The focus is moving away from harsh and damaging chemicals, to solutions formulated specifically for ethnic consumers. Who are the players driving this innovation? According to Johannah Moriti, founder of JO'M Cosmetics, which develops products specifically for the ethnic market, chemical-based products are harmful to ethnic hair, with relaxants stripping and destroying its structure.

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