n South African Pharmaceutical and Cosmetic Review - Rethinking ethnic care : ethnic care
|Article Title||Rethinking ethnic care : ethnic care|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Sep 2013|
|Pages||26 - 29|
The focus is moving away from harsh and damaging chemicals, to solutions formulated specifically for ethnic consumers. Who are the players driving this innovation? According to Johannah Moriti, founder of JO'M Cosmetics, which develops products specifically for the ethnic market, chemical-based products are harmful to ethnic hair, with relaxants stripping and destroying its structure.
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