n South African Pharmaceutical and Cosmetic Review - Capturing the imagination of consumers : skin care
|Article Title||Capturing the imagination of consumers : skin care|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Oct 2014|
|Pages||18 - 21|
Value-add, functionality and value for money are top of mind for consumers. These trends are impacting the skin care segment in a big way, as products are now required to deliver in line with their claims, or brands could be on the receiving end of consumers down trading.
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