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n South African Pharmaceutical and Cosmetic Review - The powerhouse of personal care : hair care

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Abstract

Deemed the 'big business' segment within the personal care sector, hair care is growing all the more lucrative in 2014. Having healthy hair as well as caring for one's scalp beyond treating dandruff, are top of mind for consumers these days. According to the TrendSights framework by Datamonitor, these and other trends, like the need for waterless solutions and multi-functional products for on-the-go consumers, are challenging the traditional approach to hair care product development.

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/content/im_sapcr/41/2/EJC149193
2014-02-01
2016-12-03
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