n South African Pharmaceutical and Cosmetic Review - Black to basics : ethnic care
|Article Title||Black to basics : ethnic care|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Mar 2014|
|Pages||17 - 21|
The increasing affluence of middle to upper-class black consumers continues to drive profitability in the ethnic market. However, the sector is not without its challenges with the need for claim substantiation and market specific ingredient performance data becoming all the more important.
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