n South African Pharmaceutical and Cosmetic Review - Ready, set - engage : editor's forum
|Article Title||Ready, set - engage : editor's forum|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Mar 2015|
South Africa's FMCG sector is growing at an alarming rate. The country's rising black middle class is driving this growth, but how much does industry actually know about these consumers? Does the South African cosmetics industry truly understand the personal care needs of this diverse market?
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