n South African Pharmaceutical and Cosmetic Review - When intersect : from the editor




Technology has played a massive role in advancing the beauty industry to where it is today. Consumers can now interact with makeup and skin care products online with the launch of apps like L'Oréal's Makeup Genius and more recently, Techkon's Catch Your Skin Tone app. The former is based on face mapping algorithms that turn a smartphone into a virtual mirror and allow consumers to try various makeup looks with share functionality linked to various social media platforms.


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