n South African Pharmaceutical and Cosmetic Review - Are we ready for the multifunctional take off? : colour cosmetics
|Article Title||Are we ready for the multifunctional take off? : colour cosmetics|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Publication Date||Aug 2015|
The alphabet trend has transformed the cosmetics category and indeed the wider beauty space on a global scale. Datamonitor's Jamie Mills takes an in-depth look at this phenomenon and how it's shaping innovation within the colour cosmetics segment in South Africa.
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