n South African Pharmaceutical and Cosmetic Review - Imagine, create and always innovate : from the editor

Volume 42, Issue 8
  • ISSN : 0257-2028



Lido Anthony 'Lee' Iacocca, the American automobile executive best known for spearheading the development of Ford Mustang and Pinto cars, once said: 'You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere'. This is especially true in the cosmetics industry. You can have an amazing idea for a product, but if you cannot market it, no one will be interested in buying it.

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