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n South African Pharmaceutical and Cosmetic Review - Sensory charisma - has your product got it? : skin care

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Abstract

It was Melanie Brown, member of pop group, The Spice Girls, who once said 'if my senses don't feel right then I don't do it'. How then do the senses affect purchasing decisions when it comes to skin care products and what criteria are required to persuade consumers?

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/content/im_sapcr/43/2/EJC184926
2016-02-01
2016-12-04
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