n South African Pharmaceutical and Cosmetic Review - Sensory charisma - has your product got it? : skin care
|Article Title||Sensory charisma - has your product got it? : skin care|
|© Publisher:||New Media Publishing|
|Journal||South African Pharmaceutical and Cosmetic Review|
|Affiliations||1 Cosmetic Solutions|
|Publication Date||Feb 2016|
|Pages||24 - 26|
It was Melanie Brown, member of pop group, The Spice Girls, who once said 'if my senses don't feel right then I don't do it'. How then do the senses affect purchasing decisions when it comes to skin care products and what criteria are required to persuade consumers?
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