n South African Pharmaceutical and Cosmetic Review - Convenience in cleaning : home care

Volume 43, Issue 4
  • ISSN : 0257-2028



South Africa's laundry care market grew by seven percent in current value terms to reach R11.8 billion in 2015. This statistic was released by Euromonitor International in February 2016 in its Laundry Care in South Africa category report. The global research firm reveals that demand for concentrated fabric softeners continues to gain traction with concentrated formulas becoming more popular.

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