n South African Pharmaceutical and Cosmetic Review - What's your strategy to manage innovation? : from the editor

Volume 43, Issue 4
  • ISSN : 0257-2028



Innovation has become every brand's imperative. All brands strive to be the Rolls-Royce because a mundane or acceptable product is simply not good enough anymore. This concept is equally applicable to manufacturing. But how do you innovate without pushing the price point of your product or process, ultimately making your brand inaccessible to the masses? You need a novel solution to an important problem, which is the central theme of the April edition of Pharmaceutical Cosmetic Review.

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