n South African Pharmaceutical and Cosmetic Review - Exploiting trends in sleeve labelling : labelling / shrink sleeves




Smaller print runs across more variants has become a global trend in the packaging sector. This movement has followed through to South Africa and has resulted in an increase of new brands entering the market. Justine Bufe, sales representative for First Impression Labels (First Impression) explains: 'Smaller minimum order quantities allow challenger brands to effectively enter the market by providing competitive costing and flexibility. This trend has now started filtering through to the local shrink sleeve market.'


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