n IMFO : Official Journal of the Institute of Municipal Finance Officers - What is in a logo?
|Article Title||What is in a logo?|
|© Publisher:||Institute of Municipal Finance Officers (IMFO)|
|Journal||IMFO : Official Journal of the Institute of Municipal Finance Officers|
|Publication Date||Summer 2013|
A cross in red, painted on a white background is a familiar sight to millions across the world today, particularly to those in areas where human conflict and natural disasters have unsettled communities. To anyone affected, this red-painted cross represents a place where help and some form of protection can be guaranteed, amid any form of suffering that surrounds them. This symbol of a Red Cross on a white background is the official emblem of the International Committee of the Red Cross. It is a familiar symbol for many across the globe. It is easily identifiable, and it communicates meaning. This simple yet extremely effective Logo exudes meaning without having to say a word, transcending all boundaries.
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