n IMFO : Official Journal of the Institute of Municipal Finance Officers - What is in a logo?




A cross in red, painted on a white background is a familiar sight to millions across the world today, particularly to those in areas where human conflict and natural disasters have unsettled communities. To anyone affected, this red-painted cross represents a place where help and some form of protection can be guaranteed, amid any form of suffering that surrounds them. This symbol of a Red Cross on a white background is the official emblem of the International Committee of the Red Cross. It is a familiar symbol for many across the globe. It is easily identifiable, and it communicates meaning. This simple yet extremely effective Logo exudes meaning without having to say a word, transcending all boundaries.


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