n IMIESA - Daryl Hardy : interview : solid waste




Executive CEO of Eco-Media, Daryl Hardy has 15 years of management experience in media and product development, accompanied by a history of in-depth city branding. Hardy brings with him considerable skills and assets, including passion and commitment to client-centred and 'win-win' public-private initiatives, such as media solutions. He has held senior executive positions at both Frequency Outdoor and Brand IQ, where his tenacity and ability to implement sustainable business strategies forged his position as a major role player in establishing a new dimension of products in the outdoor media. Hardy maintains that the current economic climate demands media accountability and an era has arrived in which the responsibility of developing the social prosperity of the community and conserving natural resources no longer rests solely with the local municipality, but on every individual and organisation forming a part of it. It is this insight that drives him and influences the way in which he manages Eco-Media.


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