n Image & Text : a Journal for Design - g.o.d. and the deus ex machina of design
|Article Title||g.o.d. and the deus ex machina of design|
|© Publisher:||University of Pretoria|
|Journal||Image & Text : a Journal for Design|
|Affiliations||1 University of Pretoria|
|Publication Date||Jan 2015|
|Pages||66 - 91|
|Keyword(s)||Best practice, Client-designer relationship, Design and ideology, Design research, Empathy and Guarantor of design (g.o.d.)|
This article explores the way that design ought to be narrated and legitimated within the context of the South African design industry. Special attention is given to the presence of disavowal in the design process, when clients commission designers to effect change for them, yet second-guess, mistrust, and scrutinise the proposed design solutions. Our grappling with this problem is done with reference to Nelson and Stolterman's concept of the 'guarantor of design' org.o.d. and the contexts and considerations that affect how this g.o.d. is selected, constructed, and deployed. Both practical and ideological factors are negotiated as ways to understand these contexts and considerations, and, thereafter, the significance of empathy is highlighted as a means to tackle the various disjunctions that tend to arise in the scripting of the drama of design.
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