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oa South African Journal of Information Management - Current automotive industry : how one leader practicies CI : competitive intelligence

 

Abstract

Following on the series on competitive intelligence (CI) in real life, this article focuses on the application of CI in the automotive industry and, in particular, the practices of a leading automotive manufacturer. The article firstly provides an overview of the global automotive sector and the impacting competitive forces.

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/content/info/11/3/EJC46316
2009-09-01
2016-12-03
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