oa South African Journal of Information Management - Current automotive industry : how one leader practicies CI : competitive intelligence

Volume 11, Issue 3
  • ISSN : 2078-1865
  • E-ISSN: 1560-683X



Following on the series on competitive intelligence (CI) in real life, this article focuses on the application of CI in the automotive industry and, in particular, the practices of a leading automotive manufacturer. The article firstly provides an overview of the global automotive sector and the impacting competitive forces.

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