oa South African Journal of Information Management - Current automotive industry : how one leader practicies CI : competitive intelligence
|Article Title||Current automotive industry : how one leader practicies CI : competitive intelligence|
|Journal||South African Journal of Information Management|
|Publication Date||Sep 2009|
|Pages||1 - 6|
Following on the series on competitive intelligence (CI) in real life, this article focuses on the application of CI in the automotive industry and, in particular, the practices of a leading automotive manufacturer. The article firstly provides an overview of the global automotive sector and the impacting competitive forces.
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