oa South African Journal of Information Management - From conceptualisation to commercialisation : the Gradnet story : original research
Background: A very small percentage of all the research generated by universities is commercialised. The article is a case study of the transformation from action research to a spin-off company. It looks at the practical implications of such a transformation.
Objectives: The aim of this article is to provide a holistic view of what the process entailed to leap from academic research to the commercialisation of the research into a company as was the case for Gradnet.
Method: A case-study approach was used to document the conceptualisation and development of the research-based, spin-off company, Gradnet. This includes the background of the original research that formed the basis of the innovation process.
Results: It was found that the commercialisation process of academic research is not necessarily a natural process for the researcher in the absence of an appropriate supporting infrastructure.
Conclusion: All academic disciplines have the potential for establishing commercially viable research projects. This potential should be actively explored and pursued by the institution.
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